Carhartt Men’s Workcamo Bib Overall
12-ounce, firm-hand, cotton duck, heavyweight
Double knees with cleanout bottoms that accommodate knee pads
Multiple tool pockets
Back pockets are reinforced for durability.
The year 1889 was a time of steel, smoke, and locomotives.
Starting with only 2 sewing machines and 5 employees, Hamilton Carhartt established Hamilton Carhartt & Company. At first, he failed. But after asking railroad workers what exactly they needed, he succeeded. Under the motto “Honest value for an honest dollar,” the Carhartt union-made bib overall was created, and with it an ideal garment for workers.
By 1910 the company had grown to include mills in South Carolina and Georgia, as well as sewing facilities in Atlanta, Detroit, Dallas, San Francisco, Walkerville, Toronto, Vancouver, and Liverpool. A Paris facility and a New York office and warehouse followed later.
From the early 1900s, Hamilton Carhartt developed an interest in cars. He began constructing his own line of automobiles in 1911. After two years, the company failed but ever resilient, Hamilton continued to grow his clothing line.
The company offered the government the use of seven of their facilities to create uniforms for the U.S. military in World War I (and later denim for the U.S. Navy and workwear for women entering the workforce during World War II).
The legendary Carhartt Chore Coat was introduced in 1923. It remains largely unchanged to this day.
Carhartt Appoints new Vice President of Ecommerce
Carhartt Vice President of Ecommerce Brett Lauter
DEARBORN, Mich. – (November 23, 2015) Carhartt, America’s premium work wear brand since 1889, today announced Brett Lauter as its newly appointed Vice President of Ecommerce. In this role, Lauter will be responsible for driving and scaling the company’s global brand presence in continued service to the consumer. He will oversee the operations, merchandising and marketing for the ecommerce team.
Lauter possesses an extensive background in ecommerce, digital marketing and operations, and has held many executive-level positions across Fortune 500 and successful early-stage companies.
Most recently, Lauter was the president of Decluttr, where he was responsible for the launch and ongoing operations of Entertainment Magpie, Inc., a recommerce company. Lauter greatly increased trades and sales in each of his two years with the company.
“Brett’s broad range of experience and past success make him an exciting addition to the company,” Senior Vice President of Marketing Tony Ambroza said. “We are looking forward to his leadership and the many contributions he will make in building a living Carhartt legacy.”
Prior to his work with Decluttr, Lauter was the managing director of digital and e-revenue for the American Cancer Society from 2011-2013.
Lauter’s experience in ecommerce dates back to 1999 when he doubled revenue as the director of marketing for Outpost.com. He also has had success while working with Wine.com, The Home Depot, GMAC Insurance and Universal McCann.
Throughout his career, Lauter has been active in non-profit and community volunteer work.
Originally from Atlanta, Lauter earned his Bachelor of Arts degree in marketing in 1988 from the University of Georgia.
Lauter’s appointment is effective immediately.