Wrangler Cowboy Cut Western Relaxed Fit jeans are tough jeans that are relaxed in the fit, but never in the construction. Durable, easy-wearing, authentically Western.
- Styling: Classic Five Pocket
- Fit: Relaxed
- Rise: Natural
- Front Closure Type: Zipper fly with button closure
- Leg Opening: Fits over boot
- Care: Machine Wash. For further care instructions, see label inside garment.
1897 – 20-year old C.C. Hudson leaves Spring Hill Farm in Williamson County, Tennessee, seeking fortune in the emerging textile town of Greensboro, North Carolina. He finds work in an overall factory, sewing on buttons for 25 cents a day.
1904 – Hudson’s workplace closes. He and a few others buy several of the sewing machines. C.C. Hudson and his brother, Homer, form the Hudson Overall Company, operating from a loft above Coe Brothers Grocery on South Elm Street in Greensboro.
1919 – Sales of Hudson overalls are booming. The company moves to larger headquarters and changes its name to Blue Bell Overall Company.
1926 – Big Ben Manufacturing of Kentucky purchases Blue Bell for $585,000. The name of the merged companies remains Blue Bell; headquarters remain in Greensboro.
1943 – Blue Bell acquires Casey Jones Company, a manufacturer of work-clothing, and, with it, the rights to Casey Jones’ rarely used brand name – Wrangler.
1947 – Wrangler authentic western jeans, designed by celebrity tailor Rodeo Ben, are introduced to the American consumer. Professional rodeo cowboys Jim Shoulders, Bill Linderman and Freckles Brown wear-test the 13MWZ and endorse the Wrangler name for durability, quality and authenticity.
1962 – Blue Bell opens a plant in Belgium and the Wrangler brand is successfully launched in Europe.
1974 – The Pro Rodeo Cowboys Association officially endorses Wrangler jeans.
1986 – Blue Bell mergers with VF Corporation of Pennsylvania, making VF one of the two largest jeans makers in the world, with 25% of the $6 billion market.
1994 – Wrangler moves into its new world headquarters on North Elm Street in downtown Greensboro.
1996 – One out of every five pairs of jeans sold in America features a Wrangler label.