It all started early in the Spring of 2006, when Jeff Martin and his mother, Ms. Sylvia, arranged a group of guys around a table to look at some logos for the line company they had aquired the previous year. It was on this day that the Vicious Fishing brand was born.  At that time, all they had was a superior product, a great name, a cool logo and a definable icon by the name of “Vic”.

Then in July, full of excitement, their team headed for ICAST 2006 in Las Vegas. They had no booth, no formal product offering, no distribution, but they shook a lot of hands, presented to those that would listen and did what they could to share their dreams and get noticed. By the end of the show, some of the industry insiders had figured them  out – they were a group of outdoor-loving people that wanted to have some fun and be a voice for others just like them. They had caused a little ripple in the industry, and to the ‘ol timers, it felt good to have someone there for all the right reasons.

In January 2007, they shipped their first boxes of Vicious Fishing branded line to some independent retailers – many of which are still with them  today. And since that time the company has been fortunate to make some great friends, find some loyal customers and grow despite the odds.

Jeff and Ms. Sylvia run the company today just like they did when it started – with respect and appreciation for everyone that embraces their brand, their products and the outdoor lifestyle they love. Sure, there are many more Vicious products today than there were even a couple years ago, but they stand by each and every one of them to deliver the quality and value our friends and family have come to expect.